WHEN SIXERS STAR TYRESE MAXEY STEPPED INTO FITLER CLUB,
WE STEPPED UP OUR GAME
OBJECTIVE
Create compelling social-first content for Fitler Club featuring Philadelphia 76ers guard Tyrese Maxey, maximizing a one-hour production window to capture authentic moments throughout the members-only facility.
SOLUTION
When opportunity knocks, you answer fast. After our clients at Fitler notified us about Maxey’s upcoming visit, we assembled a lean team and conceptualized a shoot that would make every minute count. We created a plan to capture a series of “Maxey vignettes” – intimate moments capturing the rising NBA star experiencing Fitler’s premium amenities.
We developed a shooting approach that would yield multiple short stories perfect for social media consumption. Each vignette was designed to stand alone while contributing to a larger ongoing narrative about Fitler Club’s exclusive experience.
To elevate the authenticity of these moments, we made a technical choice to incorporate Super 8 film alongside digital capture. This analog approach added visual interest and helped us capture genuine moments with a timeless quality that aligned perfectly with Fitler Club’s sophisticated aesthetic.
Working closely with the Fitler team, we handled every aspect of the production process:
– Creative concepting
– Comprehensive shot lists and production planning
– Full crew and equipment coordination
– On-set direction and capturing
– Post-production consulting and creative refinement
The result of the shoot was collection of social-ready content that feels both elevated and effortlessly authentic – much like Fitler Club itself. And speaking of authentic connections, we learned something special during the shoot: Maxey’s mother is already an esteemed Fitler Club member. Clearly, exceptional taste runs in the family.
This collaboration allowed us to do what we do best: produce strategic, social-first content that doesn’t just capture attention – it captures moments that matter.
