Valley Forge Tourism and Convention Board

A HISTORIC REGION. A FRESH CAMPAIGN. A MEASURABLE GOAL: INCREASED TOURISM IN MONTGOMERY COUNTY.

Objective

 

The Valley Forge Tourism and Convention Board came to Defy to serve its 600+ member businesses via a consumer campaign designed to increase seasonal hotel bookings in the region.

Solution

 

To create a versatile campaign that worked across all mediums, we began by building a thoughtful visual identity that included a seasonal color palette paired with eye-catching gradients.

Then, we dove into creating a narrative. This included a series of broadcast spots, along with billboards and digital ads. Our story positioned Valley Forge as an ideal destination for shopping, tourism, and culinary experiences.

The campaign that went to market increased area hotel bookings and drove steadily rising tourism numbers throughout the winter season.

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APTHCRY
APTHCRY
Pennsylvania Association of Realtors®
Pennsylvania Association of Realtors®
Crook & Marker
Crook & Marker