SHOWCASING A REIMAGINED ARENA EXPERIENCE
OBJECTIVE
Spectacor Sports & Entertainment, a division of Comcast Spectacor, was nearing completion of a $400 million renovation to the Wells Fargo Center arena in Philadelphia. They needed a microsite to showcase the facility’s extensive upgrades and re-establish the arena as the premier destination for sports and entertainment in the city.
SOLUTION
Defy worked closely with agency partner Chatterblast on the design and development of a new microsite to serve as a sales tool for leadership while also providing information for media, fans, and event bookers.
The site messaging told the story of the new Wells Fargo Center in three parts: what was done to enhance the arena experience, how it was accomplished, and the impact of the enhancements on the patron experience.
Using motion, gradients, and font choices, the design built upon the existing Wells Fargo Center brand with a clean, modern aesthetic.
These elements were amplified via the addition of fluid interactions, animations, videos, and high-resolution imagery showcasing specific new amenities. All of these things working together created a very sleek and fun-to-scroll experience.
The site has already been a valuable sales asset for the Comcast Spectacor team while generating positive media coverage and interest from event promoters. It re-establishes the Wells Fargo Center as the top indoor sports and entertainment venue in Philadelphia.
