Nike ISPA

WHEN YOU PARTNER WITH A HOUSEHOLD NAME AS BIG AS NIKE, YOU NEED TO BRING YOUR A-GAME.

OBJECTIVE

Nike ISPA is short for Improvise, Scavenge, Protect, Adapt. It is a sub-brand of Nike dedicated to innovative product design. ISPA came to Defy to establish a brand strategy and positioning.

SOLUTION

This project was highly strategic, requiring us to collaborate closely with the Nike ISPA team throughout the process.

Working within the ISPA brand standards, we developed a deck presenting ISPA as a highbrow sub-brand of Nike, capable of standing alone by virtue of its unique approach to design.

Complete with infographics and proofs of concept that leveraged positioning statements, the final deliverable clearly enunciated just how unique and innovative the ISPA sub-brand is.

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