TURNING A VISION INTO REALITY: THE MAKING OF JUNO
OBJECTIVE
Help an entrepreneur bring her vision to life by developing and executing on a comprehensive brand strategy.
SOLUTION
Our client came to us with a product needing a plan. She was in the final stages of perfecting her core product – a THC cocktail in a can, designed to provide customers a hangover-free high – and needed a strategic partner to help build out the brand, and navigate the complex THC product marketplace.
Defy worked with the client to identify the elements that elevated her product above the competition. Then, we developed a comprehensive brand position (mission, narrative, persona, etc.). Augmented with a marketing strategy and social media plan, this comprehensive package made it possible for our client to, for the first time, communicate the brand’s story and USPs impactfully and consistently to a variety of key audiences.
The final step was product naming – welcome to the world, Juno! – and the concepting and development of a website and other materials designed to help tell the Juno story both visually and through copy.
The result of these efforts is a product whose market position now accurately reflects the incredible care and devotion to quality that went into creating the beverage itself. We can’t wait to see it on shelves near you soon.
