VIDEO FUELS GROWTH, SO WHY WOULDN’T WE CREATE A SUITE OF 20 ANIMATIONS FOR THE NATION’S LARGEST PROPANE PROVIDER?
OBJECTIVE
AmeriGas needed to arm its sales teams with 20 animated videos.
SOLUTION
We started by interviewing AmeriGas’ subject matter experts for insight, tactics, and talking points to inform the suite of videos and help sales and marketing teams turn prospects into customers.
Then, we developed a visual system for these animations. Knowing AmeriGas’ new website included lots of isometric design elements, we incorporated this approach into the overall style.
Once the visuals were nearly complete, we started working on scripts and “the voice” for the videos. The client wanted a male voice that sounded educational and felt trustworthy. Instead of going through a VO agency, we Defied expectations—we sourced the talent ourselves. We created an open casting online and went through hundreds of submissions until we found the perfect fit.
We’re always fueled up to go the extra mile to see a project through. Especially when the project is to produce 20 animations for the nation’s largest propane provider, AmeriGas.
