The foundation of great work is a strong strategy. It’s what guides the courses we take to get clients where they want to go.
We prefer open communication with our clients to learn their businesses, develop relationships with their team, and jot down the small anecdotes that lead to big ideas down the line.
DEVELOPING GREAT WORK REQUIRES TRUST.
We believe an environment that promotes our team’s physical and mental health creates an atmosphere of inspiration and collaboration. So that’s just what we do. Together we’ve developed a flexible workflow that allows us to influence culture from the inside of our office or from the inside of our homes.
Our investment in people grows well outside our workspace. We understand this is all bigger than ourselves, so Defy continues to serve nonprofits and the ad community at large.
Erin’s been with Defy since the New Year but things at the agency have been so busy with exciting new work that we are just getting around to Erin’s official welcome post now.
Erin’s journey to Defy criss crossed states and disciplines. Along the way she picked up a little bit of something from every stop, because seemingly, and after seeing her go for a few months—she doesn’t stop. The creative tools she’s picked up have formed quite the impressive mix. One that is already taking our agency’s creative to new places.
A CD like Erin might just be the perfect fit for an agency named “Defy.”
In school at MICA, Erin knew she wanted to ultimately pursue a career as a Graphic Designer, but she also understood how her appreciation for visual language was broader than a pure Graphic Design path would provide. So, rather than go the expected route—Erin figured out her own way and proceeded to start out studying fine art.
“The straight shot curriculum seemed like a waste of an opportunity to me at the time, and looking back I think it worked out alright,” said McKnight.
Her career would start out on a similar trajectory.
Erin’s initial stints at top shops like 160over90 locally, and Crispin Porter Bogusky in Boulder, Colorado provided a fuller view of different agency models and opportunities. Eventually, she found her way back to the Philly market when she joined Tierney. As one of Philadelphia’s more established agencies, Erin gained opportunities to work on some high profile accounts as she earned promotion after promotion.
Along the way she has crafted campaigns for brands the likes of TD Bank, PECO, the Philadelphia Art Museum, developed campaign programming for Xfinity, and helped rebrand cherished spots like the Please Touch Museum.
From campaigns, to branding, and broadcast spots — we’re looking forward to seeing where Defy goes from here with Erin helping to direct the way.
You always had a choice. Instead of following, you chose to Defy.
As you’ve come to know from our relationship, we always looked to push beyond limits to help our clients create work that stands out from the norm.
Over the last 12 months, we’ve finally gotten around to focusing this same approach on our own agency.
Moving forward, the agency formerly known as [ 2 one 5 ] Creative will go by Defy.
Our new brand name honors the spirit of our beginnings as an artists collective 20 years ago, and lights an exciting path ahead for an agency that continues to grow and evolve.
Together, we look forward to continuing to defy the conventional, limits, and expectations in 2021 and beyond.