WHEN 1932 CAPITAL NEEDED A WEBSITE THAT REFLECTED ITS EXPERTISE AND TRUST, WE INVESTED IN A DIGITAL EXPERIENCE THAT DELIVERS.
OBJECTIVE
1932 Capital, a family-owned investment firm, partners with other family and founder-owned businesses to create long-term growth opportunities. They approached Defy to redesign their website into a more professional, interactive, and accessible platform—one that would speak directly to their two primary audiences: business owners/entrepreneurs and financial institutions.
The goal was to modernize their digital presence while maintaining the approachable, trustworthy feel that is core to their brand. The updated site needed to align with WCAG accessibility standards, follow brand guidelines, and provide flexibility for future content, such as team and portfolio pages.
SOLUTION
We began with a collaborative kickoff to align on the vision for 1932’s refreshed digital presence. Our creative brief outlined a dual focus: communicate professionalism and expertise while highlighting the family-oriented values that set 1932 apart. From there, Defy designed and developed a five-page site complete with Homepage, About Us, Investment Criteria, and Contact sections along with modular layouts to accommodate future content.
OUR DELIVERABLES
– A clean, intuitive site architecture that speaks to both business owners and financial institutions
– Flexible modules for future expansion
– Curated typography and visuals that balance professionalism with approachability
Visually, we adhered to 1932’s existing brand guidelines while exploring new typography options inspired by leading firms like Blackstone Capital and Hamilton Lane. We provided art direction for photography, ensuring visuals reflected both the sophistication of the investment world and the warmth of a family business. Headlines from the final manuscript were refined to create a more dynamic and engaging on-site experience.
RESULTS
Through collaboration and refinement, we built a platform that serves as both an informational hub and a reflection of 1932 Capital’s credibility, values, and long-term vision.
Defy partnered with us to design and develop a website that reflects both the legacy of our core business and the distinctive brand of the family office, 1932 Capital Management. Their team was collaborative, communicative, and attentive throughout the process, delivering a site that truly brought our vision to life. — Megan Magnus, Director of Marketing