As Tech Evolves, So Will Creative.

With technology revolutionizing the way we consume and interact with advertising, the future’s looking brighter and more creative than ever. Below are just a few of the ways the advertising business is adapting and evolving into the future.

Augmented and virtual reality (AR/VR)

Brands can now transport their audiences into immersive and interactive experiences, making advertising memorable and worth talking about. Virtual product demonstrations, facility tours, and even virtual clothing try-ons are just the tip of the AR/VR iceberg.

Artificial intelligence (AI) and machine learning

AI can analyze mountains of data to personalize advertising experiences and automate tedious tasks like digital media buying and creative optimization. This frees up creative teams to focus on the more important stuff, like being creative.

Social media is still center stage

Social media gives brands the opportunity to reach their target audiences where they’re hanging out the most. Instagram and Snapchat offer a variety of creative tools to help brands stand out like a unicorn at a horse show. With TikTok recently entering the game, brands will continue to navigate and dominate that medium.

The Internet of Things (IoT) is set to revolutionize creative advertising

Brands will be able to reach their audiences with targeted, context-aware advertising experiences that are delivered in real time. Location, time of day, even mood–nothing will escape the all-knowing eye of IoT.