A HISTORIC REGION. A FRESH CAMPAIGN. A MEASURABLE GOAL: INCREASED TOURISM IN MONTGOMERY COUNTY.
Objective
The Valley Forge Tourism and Convention Board came to Defy to serve its 600+ member businesses via a consumer campaign designed to increase seasonal hotel bookings in the region.
Solution
To create a versatile campaign that worked across all mediums, we began by building a thoughtful visual identity that included a seasonal color palette paired with eye-catching gradients.
Then, we dove into creating a narrative. This included a series of broadcast spots, along with billboards and digital ads. Our story positioned Valley Forge as an ideal destination for shopping, tourism, and culinary experiences.
The campaign that went to market increased area hotel bookings and drove steadily rising tourism numbers throughout the winter season.
"The Defy Creative team developed a great advertising campaign for our team at the Valley Forge Tourism & Convention Board and they were fun to collaborate with!" — Ed Harris, Chief Marketing Officer
