The foundation of great work is a strong strategy. It’s what guides the courses we take to get clients where they want to go.
We prefer open communication with our clients to learn their businesses, develop relationships with their team, and jot down the small anecdotes that lead to big ideas down the line.
DEVELOPING GREAT WORK REQUIRES TRUST.
We believe an environment that promotes our team’s physical and mental health creates an atmosphere of inspiration and collaboration. So that’s just what we do. Together we’ve developed a flexible workflow that allows us to influence culture from the inside of our office or from the inside of our homes.
Our investment in people grows well outside our workspace. We understand this is all bigger than ourselves, so Defy continues to serve nonprofits and the ad community at large.
Don’t see a position for you? Send your stuff to email@example.com. We’re always interested in putting the best talent on our radar.
BURTON SNOWBOARDS IS AN INDUSTRY LEADING SNOWBOARD MANUFACTURER AND OUTERWEAR COMPANY THAT TEAMED UP WITH DEFY TO LAUNCH A REVOLUTIONARY RIDER SAFETY INITIATIVE.
Burton Snowboards wanted to establish market share and solidify brand recognition for their RED Protection brand while simultaneously attaining focus on the roots of snowboarding to create a campaign that targeted new audiences. Specifically, the brand needed to increase awareness while also portraying their product line as an integral part of general rider safety and rider individuality—a trait Burton has maintained throughout their 40 year history. And so, the crusade began.
Defy’s approach and execution of this project cumulated a successful five-year relationship with Burton and the RED Protection brand that ultimately led to overall success, and what we ultimately believe changed the game within the snowboarding industry. To kick off the initiative, Defy created a new tagline called “Protecting Self Expression”—a way to show riders that RED Protection was an extension of their creativity. To relay imagery for this new mantra, Burton riders were photographed in hybrid photo-illustration settings for the catalog campaign, revealing each rider’s uniqueness and personal style on the slopes. Additionally, a cohesive branded dealer book, product and web design, graphically enhanced helmets, exterior treatments, materials, trims, varnishes, and more were developed by Defy to further promote “Protecting Self Expression.”
The results from the first year of the campaign for Burton Snowboards allowed their RED Protection line to jump from 4th to 2nd in the industry as helmet sales increased 50% from the previous year. RED Protection held their place within the industry—gaining market share, continued sales momentum and solid brand recognition in the process. With our help, the brand made its mark within the snowboard industry and on riders themselves.
You always had a choice. Instead of following, you chose to Defy.
As you’ve come to know from our relationship, we always looked to push beyond limits to help our clients create work that stands out from the norm.
Over the last 12 months, we’ve finally gotten around to focusing this same approach on our own agency.
Moving forward, the agency formerly known as [ 2 one 5 ] Creative will go by Defy.
Our new brand name honors the spirit of our beginnings as an artists collective 20 years ago, and lights an exciting path ahead for an agency that continues to grow and evolve.
Together, we look forward to continuing to defy the conventional, limits, and expectations in 2021 and beyond.