Two decades ago we were a small creative collective working with big brands like Burton Snowboards.
Today, we’re makers pushing past market expectations, branding experts working alongside clients who value one-of-a-kind work, and risk-takers solving complex problems with creativity.
In the in-between, we’ve built a team and portfolio that’s gained a reputation for being unapologetically authentic.
Whether you’re here looking for your next ad partner or to make your next career move, there’s one thing we want to make clear about this business—we all have a choice: we can either follow or Defy.
The foundation of great work is a strong strategy. It’s what guides the courses we take to get clients where they want to go.
We prefer open communication with our clients to learn their businesses, develop relationships with their team, and jot down the small anecdotes that lead to big ideas down the line.
DEVELOPING GREAT WORK REQUIRES TRUST.
We believe an environment that promotes our team’s physical and mental health creates an atmosphere of inspiration and collaboration. So that’s just what we do. Together we’ve developed a flexible workflow that allows us to influence culture from the inside of our office or from the inside of our homes.
Our investment in people grows well outside our workspace. We understand this is all bigger than ourselves, so Defy continues to serve nonprofits and the ad community at large.
Don’t see a position for you? Send your stuff to team@wedefy.com. We’re always interested in putting the best talent on our radar.
PRESS RELEASE
What Happens When A Rebranding Agency Rebrands Itself?
PHILADELPHIA, PA – Since 2001, [ 2 one 5 ] Creative has been focused on its clients’ needs. The agency has delivered projects for brands like Nike, Macro, Dorman Products, AmeriGas, Valley Forge Tourism and Convention Board, Crook and Marker, the Golf Association of Philadelphia, and Burton Snowboards. And while they’ve been working closely with their partners’ brands, they’ve managed to underrepresent their own. Until now, that is.
Introducing Defy
The agency has introduced a new logo, website, visual system, and yes, a new name. Defy is the refreshed identity of the award-winning agency’s twenty-year legacy. A rebrand that proudly reflects its roots in streetwear, professional snowboarding, and graffiti while showcasing its expertise in branding, video, strategy, and campaigns.
“We can now accurately depict how our two worlds seamlessly merged in the last twenty years,” said Nikolas Greenblatt, President & Chief Creative Officer. “Our defiant perspectives will continue to offer fresh takes on our partners’ industries.”
Over the last few years, Defy has carefully built a team of multidisciplinary experts who approach assignments from alternative perspectives. “While our look has changed, our philosophy on this business remains as it did before,” said Kris Blake, Executive Creative Director.
The philosophy to which Blake is referring is the belief that you can either follow what others are doing or defy expectations. The latter point of view seems to have a clear impact on the creative shop’s new direction.
Business as (un)usual.
While the visual and narrative identity has undergone a complete refresh, the team at Defy has clearly expressed that they will continue to lead all projects in the clients’ best interest. “Our main objective remains creating work for our clients that will help them rise above the competitive clutter and grow their businesses,” said Emily Huddell, Vice President of Brand Development. “The only difference is that our name now explicitly states what’s projected in our work: our defiant perspective on strategic creative.”
Although currently working from staff members’ individual home offices, Defy will still operate out of its current headquarters on 2nd street in Old City, Philadelphia.
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To see the rebrand for yourself, visit wedefy.com or reach out to newbiz@wedefy.com for more information.
2.15.21
You always had a choice. Instead of following, you chose to Defy.
As you’ve come to know from our relationship, we always looked to push beyond limits to help our clients create work that stands out from the norm.
Over the last 12 months, we’ve finally gotten around to focusing this same approach on our own agency.
Moving forward, the agency formerly known as [ 2 one 5 ] Creative will go by Defy.
Our new brand name honors the spirit of our beginnings as an artists collective 20 years ago, and lights an exciting path ahead for an agency that continues to grow and evolve.
Together, we look forward to continuing to defy the conventional, limits, and expectations in 2021 and beyond.
