The foundation of great work is a strong strategy. It’s what guides the courses we take to get clients where they want to go.
We prefer open communication with our clients to learn their businesses, develop relationships with their team, and jot down the small anecdotes that lead to big ideas down the line.
DEVELOPING GREAT WORK REQUIRES TRUST.
We believe an environment that promotes our team’s physical and mental health creates an atmosphere of inspiration and collaboration. So that’s just what we do. Together we’ve developed a flexible workflow that allows us to influence culture from the inside of our office or from the inside of our homes.
Our investment in people grows well outside our workspace. We understand this is all bigger than ourselves, so Defy continues to serve nonprofits and the ad community at large.
PHILADELPHIA, PA — Defy, a creative branding agency headquartered in Philadelphia, is thrilled to announce a new partnership with EvoShield, a pioneer in performance protective gear for athletes. EvoShield serves everyone from youth players to pros, and is the official Protective Gear and Catcher’s Gear of Major League Baseball. Next time you tune in for the 9th inning look closely at the players — EvoShield is used in every MLB game. While their logo is well known across baseball and fastpitch, EvoShield products also protect athletes in varying other sports such as lacrosse, football, hockey, and pole vaulting.
Unlike the other players in the protection industry, EvoShield prides itself on creating one-of-kind products that are custom-fit to its athletes for enhanced protection. The brand’s Gel-To-Shell® Technology is the secret sauce, enabling a perfect fit for every player. EvoShield and Defy are working together to develop and inspire athletes through new marketing campaigns and executions, pairing EvoShield’s innovation with Defy’s unexpected perspectives.
EvoShield’s brand goes beyond innovation—the products are comfortable to wear and feature a sleek, modern design. By providing players with both comfort and style, EvoShield has become a trusted and reputable name in the industry for young athletes, college players, and professionals passionate about baseball, fastpitch, football, lacrosse and more. EvoShield’s brand, like the players it outfits, is confident, relentless, and influential — EvoShield athletes look good, feel good, and perform to their maximum potential.
“When looking for an agency partner, it was important for EvoShield to align with a company that was a strong fit creatively, and mirrored the trajectory of where our innovative brand is headed,” Tom Bolle, Associate Marketing Manager at Evoshield. “In Defy, we found a collaborator rooted in disrupting and challenging the ways that a traditional sports brand thinks.”
“This partnership allows us to tap into our extensive sports background, and apply those experiences to a brand that’s truly breaking barriers,” said Emily Huddell, VP of Brand Development at Defy. “We’re absolutely thrilled to have this opportunity, and look forward to further elevating EvoShield’s confident, sleek, and unapologetic brand.”
Keep a lookout for our first collaboration with EvoShield dropping during their 2021 Cyber Week campaign.
Interested in becoming an industry leader but don’t know where to start?
Defy is a strategic creative agency headquartered in Philadelphia, PA that specializes in strategy, creative and branding, production, and web design. We have been helping businesses solve problems for over 20 years. Defy looks to create customized and brave work through collaboration and strategy. You have a choice: to follow or Defy.
As the Official Protective Gear of Major League Baseball, EvoShield is considered as the dominant protective brand in the baseball and softball community. Now protecting more than 150 professional and collegiate programs, EvoShield is the brand that elite athletes look to for ultimate protection and comfort. EvoShield’s revolutionary technology has created a new standard in protective gear. Bulky and restrictive foam or plastic padding is a thing of the past. EvoShield is different; the combination of slim, form-fitting, breathable shields enables freer athletic movement while maintaining stronger safety – the ultimate athletic protective gear. For further information on the EvoShield product line and a more in-depth description of the protection offered, please visit evoshield.com.
You always had a choice. Instead of following, you chose to Defy.
As you’ve come to know from our relationship, we always looked to push beyond limits to help our clients create work that stands out from the norm.
Over the last 12 months, we’ve finally gotten around to focusing this same approach on our own agency.
Moving forward, the agency formerly known as [ 2 one 5 ] Creative will go by Defy.
Our new brand name honors the spirit of our beginnings as an artists collective 20 years ago, and lights an exciting path ahead for an agency that continues to grow and evolve.
Together, we look forward to continuing to defy the conventional, limits, and expectations in 2021 and beyond.