The foundation of great work is a strong strategy. It’s what guides the courses we take to get clients where they want to go.
We prefer open communication with our clients to learn their businesses, develop relationships with their team, and jot down the small anecdotes that lead to big ideas down the line.
DEVELOPING GREAT WORK REQUIRES TRUST.
We believe an environment that promotes our team’s physical and mental health creates an atmosphere of inspiration and collaboration. So that’s just what we do. Together we’ve developed a flexible workflow that allows us to influence culture from the inside of our office or from the inside of our homes.
Our investment in people grows well outside our workspace. We understand this is all bigger than ourselves, so Defy continues to serve nonprofits and the ad community at large.
Almost a year since its rebrand, Defy has yet to slow down. Despite the ebb and flow of the pandemic, the company’s workload has been on the upswing, driving new hires on both the business side and the creative side. These new faces will provide fresh perspectives – something Defy is always in search of – and give the agency the bandwidth to develop and execute a variety of exciting new projects.
“Our rebrand was centered on our agency always delivering innovative, fresh ideas,” says Emily Huddell, VP of Brand Development. “The outstanding talent and personalities we’ve on-boarded over the past month speaks directly to that, and will help us continue to freshen our perspective.”
“Good people are always hard to find,” explains Executive Creative Director Kris Blake, “That’s certainly no different today but we’re fortunate to have found such a talented team who we’re expecting will continue to push the quality of our work.”
Cynthia Lanor joined Defy as the agency’s Experience Coordinator. Her contagious energy will be put to use improving the experiences of both Defy’s clients and our internal team. Her financial background adds value from an operational perspective, but it’s Cynthia’s open, adventurous personality that made her the perfect fit for our agency, and where we want to go.
Theresa Garcia joins Defy as a Project Manager. Her extensive background in the agency world provides Defy a versatile, battle-tested perspective on production management and traffic coordination. Theresa’s can-do attitude and additional skills in web development, content writing, and social media make her another strong utility player, and will have a positive impact on the agency’s internal marketing and business development efforts.
Zach Stremmel joins Defy as its newest Designer. Zach’s unconventional approach to creating a narrative through design is what drew the agency to him immediately. With his innovative, rebellious inspired view on creative, Zach will help to develop and execute a host of branding and campaign assignments.
The new talent at Defy will elevate the culture – something they’re always striving for – and add fresh pieces to the agency tool box. Defy couldn’t be more stoked to have these new additions on their team.
You always had a choice. Instead of following, you chose to Defy.
As you’ve come to know from our relationship, we always looked to push beyond limits to help our clients create work that stands out from the norm.
Over the last 12 months, we’ve finally gotten around to focusing this same approach on our own agency.
Moving forward, the agency formerly known as [ 2 one 5 ] Creative will go by Defy.
Our new brand name honors the spirit of our beginnings as an artists collective 20 years ago, and lights an exciting path ahead for an agency that continues to grow and evolve.
Together, we look forward to continuing to defy the conventional, limits, and expectations in 2021 and beyond.